As part of Dolby's first consumer campaign, we developed a branding campaign to generate awareness for Dolby surround sound technology. As the premier surround sound company, Dolby wanted to inform the public about their technology as it exists in PC, Home Theater, and Mobile.

The concept was fairly simple. Let's capture the wide range of emotion and overall feeling that evoked through sound. Beyond that print ads ran in publications like Wired, as well as a massive outdoor campaign throughout Los Angeles including wild postings and spectaculars.

This campaign was co-art directed with Ryan Davis @ cargocollective.com/everythingisrad