Toyota Yaris
- Toyota Yaris
Ad Campaign & Microsite - This is a campaign and microsite for the Toyota Yaris. The purpose behind this campaign was to promote the variety of new colors being offered.
Project Information
This is a campaign and microsite for the Toyota Yaris. The purpose behind this campaign was to promote the variety of new colors being offered.
Fields
Advertising, Art Direction, Web Design
Date
2012
Other Projects
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Dolby
As part of Dolby's first consumer campaign, we developed a branding campaign to generate awareness for Dolby surround sound technology. As the premier surround sound company, Dolby wanted to inform the public about their technology as it exists in PC, Home Theater, and Mobile.
The concept was fairly simple. Let's capture the wide range of emotion and overall feeling that evoked through sound. Beyond that print ads ran in publications like Wired, as well as a massive outdoor campaign throughout Los Angeles including wild postings and spectaculars.
This campaign was co-art directed with Ryan Davis @ cargocollective.com/everythingisrad 2011 Branding, Web Design -
C3 Energy Website
Website design for C3 Energy. The full site can be viewed live at www.c3energy.com
2012
Web Design
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Nitro Branding
Nitro is a San Francisco-based company that makes incredibly intuitive pdf software. They have an amazing family of products, but their corporate identity needed a reboot. The end result is an entirely new look lead by a new logo and corporate website. In addition a brand mascot named "Milo" was created to establish a friendly and playful tone throughout the company. A full identity system and brand guidelines were also created.
2011
Branding, Web Design
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Good Technology Website
Good Technology creates mobile security that works on a variety of mobile devices. This is hugely beneficial to both consumers and IT managers. With Good for Enterprise you can securely connect and collaborate on the mobile device you want and IT will be able to manage and protect your company’s most proprietary and sensitive data. For the first time the workforce could break free from Blackberry.
2012
Branding, Web Design
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Good Technology
Good Technology provides secure, easy-to-use, and instant mobile access to data, applications, and services on hundreds of mobile devices. The first campaign was developed to highlight the devices research indicated were most desired in the workplace. iPhone, HTC Hero and the Palm Pre.
The second campaign was more of a tease campaign and used common items that one automatically associates with protection and security. 2011 Print Design, Advertising -
SunTherm Energy Identity
Identity System for Suntherm Energy, Inc.
2011
Branding
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Zynga: Mafia Wars Campaign
PROBLEM
Known for online social games like FarmVille, Zynga has over 300 million monthly active gamers worldwide on popular sites like Facebook. The game Mafia Wars attracts a male user base that spend hours in their virtual crime world with the goal of building an empire to take over an entire virtual city. A large number of gamers had lost interest in Mafia Wars, dropping out altogether. Zynga sought to reactivate previous gamers as well as attract a new audience who had never played Mafia Wars, with the launch a new in-game city. They set the goal at 1.8 million gamers.
SOLUTION
Research indicated that the tech-savvy male gamer doesn’t respond to typical marketing hype. A stunt never before attempted in the online gaming category was required to legitimately speak the language of our target. The experience of Mafia Wars was brought to life leveraging the launch of the new in-game City of Las Vegas. A tease video trailer, wildposting, window clings, fake money street art, radio spots and web banners all sent the viewer to a landing page with a call to join the world’s largest mafia to “destroy the evidence” of a crime spree.
RESULT
After two weeks, the reactivated and new gamers totaled 2.2 million combined. This exceeded Zynga’s goal of 1.8 million. Mafia Wars received 84 million newsworthy impressions. And our live detonation of a real armored truck broke viewer records for a one-time live event with more than 2 million live views globally. 2011 Integrated Campaign -
Victory Brand Identity
Identity system for Victory Brand. An apparel company that specializes in designer denim.
2011
Branding
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TeamViewer Commercial
This :30 second spot was created for TeamViewer to Promote their free downloadable software that allows remote control access to any computer from anywhere in the world.
2011
Television
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Chocolate Milk
This a type experiment based on one of my favorite beverages... chocolate milk.
2011
Typography