Dolby revolutionized audio technology, but they were suffering from low brand awareness. So we created an integrated brand advertising and PR campaign targeting early adopters, quality seekers and digital junkies. The Dolby brand was splashed everywhere, from print and outdoor to banners ads and total homepage takeovers. All links led back to a dynamic, new interactive website. The buzz resulted in a massive increase in traffic to the Dolby site and a significant lift in their social following.