Moto E campaign
The best way to describe this campaign is just to pull straight from the Motorola press release:
We’re big on firsts at Motorola. Whether that’s your first job, your first phone or your first status post. We live in a world where new experiences and information can be at our fingertips and that’s exactly what we want to give more people more access to. There are millions of people that haven’t yet joined the smartphone revolution because they either haven’t found the right product or they don’t want to spend hundreds of hard earned dollars to start the journey. That’s why we launched Moto E, a new class of smartphone tailored for those looking for a great mobile experience at a price that wouldn’t break the bank.